The same data can be read through different interpretive frameworks. Each lens prioritizes certain factors while de-emphasizing others. No lens is complete. No lens is neutral.
These lenses are tools for thinking, not conclusions. They help reveal what assumptions shape our reading of youth behavior data. Use them to question your own interpretations.
Prioritizes income constraints, price sensitivity, and financial anxiety as primary drivers of behavior.
Emphasizes self-expression, peer influence, and values alignment in purchase and loyalty decisions.
Examines tension between desire for stability (savings, loyalty) and exploration (variety, switching).
Focuses on gaps between stated ethical values and actual behavior, exploring structural vs individual factors.
Analyzes how constant connectivity, comparison, and content exposure shape mood and purchasing patterns.
Compares Gen Z patterns to previous generations, identifying continuities and departures in behavior.
Each lens page includes: what the lens prioritizes, what it ignores, how it re-reads current data, and where it can mislead. No lens is recommended over others.