Non-Goals

Every serious system must explicitly state what it will never try to be. This page defines our boundaries to prevent mission drift and protect future versions from dilution.

We do not predict individual behavior

Fomofiles documents aggregate patterns, not individual futures. We will never create predictive models that claim to forecast what a specific person will do, buy, or feel.

We do not rank people, brands, or regions

No leaderboards. No "best" or "worst" lists. No competitive hierarchies. We describe patterns without creating winners and losers.

We do not optimize for virality

No clickbait headlines. No engagement tactics. No algorithmic amplification. Insights are published when ready, not when trending.

We do not offer marketing guarantees

Our data cannot be used to promise campaign outcomes. We document behavior, we do not sell certainty about future consumer actions.

We do not personalize insights for persuasion

No customized dashboards designed to manipulate specific audiences. All insights are public, aggregate, and non-targeted.

Structural Firewall: Three-Layer Separation

To enforce these non-goals, Fomofiles operates under a formal separation between data custody, interpretation, and public voice. No single function can override the constraints of another.

This prevents authority concentration, confirmation bias loops, and narrative hijacking. Full documentation available on the Methodology page.

Why This Matters

Prevents mission drift: Clear boundaries protect against gradual compromise of research integrity.

Repels wrong collaborators early: Organizations seeking manipulation tools will look elsewhere.

Protects future versions: Future teams inherit explicit constraints, not implicit assumptions.

Who Should Not Use This Data

Manipulative political campaigning

Data cannot be used to micro-target voters or exploit behavioral vulnerabilities for political gain.

Behavioral targeting for addiction

Gambling platforms, predatory lending, or any service designed to exploit compulsive behavior patterns.

Exploitative financial persuasion

High-risk investment schemes, multi-level marketing, or financial products targeting vulnerable populations.

Surveillance applications

Monitoring systems designed to track, profile, or control individual behavior without consent.

Why we state this: Sets moral boundaries, protects contributors, and makes our ethics testable rather than symbolic. If you represent one of these categories, do not use this data.