How did spending anxiety change after exam season?

Why this pattern is tracked

University exam periods (October–November) coincide with reduced discretionary spending and increased financial anxiety among Gen Z. This narrative tracks whether anxiety persists after exams end, or if spending patterns normalize independently of academic stress.

What Participants Said

"During exams I stopped buying anything unnecessary, even though I had money. Just felt wrong to spend."

— Respondent 1,234, Age 22, Tier 1, November 2024

"After exams ended I still felt anxious about money even though nothing changed financially"

— Respondent 1,567, Age 20, Tier 2, December 2024

"My parents kept talking about career and money during exam time. That stress didn't go away when exams finished."

— Respondent 1,892, Age 21, Tier 1, December 2024

What We Observed (Timeline)

Financial Anxiety Score (0–100 scale)

Oct W1Oct W2Oct W3Oct W4Nov W1Nov W2Nov W3Nov W4Dec W1Dec W2Dec W3Dec W4Jan W1Jan W20255075100

Source: Weekly survey question "Rate your financial anxiety this week (0-100)"
Sample: 2,847 respondents aged 18–25, urban India
Method: Self-reported anxiety aggregated by week

Average Monthly Discretionary Spending (₹)

Oct W1Oct W2Oct W3Oct W4Nov W1Nov W2Nov W3Nov W4Dec W1Dec W2Dec W3Dec W4Jan W1Jan W220002500300035004000

Source: Weekly survey question "Approximate spending this week (excluding rent/utilities/groceries)"
Sample: Urban sample only, n=2,847
Limitation: Self-reported, not verified against bank records

Observed Shift

What changed

Financial anxiety peaked in mid-November (61/100), coinciding with exam period. Spending dropped 19% from October baseline (₹3,200 to ₹2,500).

After exams ended (late November), anxiety declined gradually but remained elevated through December. Spending recovered to near-baseline by January.

What remained stable

The inverse relationship between anxiety and spending held throughout the period. No week showed both high anxiety and high spending.

Recovery patterns were consistent across tier 1 and tier 2 cities, suggesting exam timing drives the pattern more than local economic conditions.

What We Interpret

Primary Reading: Exam periods trigger financial anxiety through multiple channels—reduced time for earning activities, family conversations about career security, and psychological association between academic performance and future economic stability.

The lag between spending recovery and anxiety decline suggests emotional responses persist beyond material circumstances. Participants may continue processing exam-related stress even after spending capacity normalizes.

Alternative Interpretations:

  • Diwali spending (November) depletes budgets, creating anxiety unrelated to exams
  • Year-end expense anticipation drives anxiety, not academic stress
  • Social desirability bias: students report expected anxiety during exam periods
  • Platform usage changes: reduced social media during exams lowers consumption triggers

Current data cannot distinguish between these explanations. See Known Unknowns for documented gaps in causal understanding.

Possible Drivers (Hypotheses Only)

Cultural

Exam periods may trigger family conversations about career and financial security, heightening awareness of economic pressure. This anxiety may persist beyond exams as students await results.

Economic

Students may reduce spending during exams to preserve resources for post-exam social activities or anticipated expenses. The lag in recovery suggests spending habits take time to normalize even when income remains stable.

Digital

Reduced social media use during exam preparation may decrease exposure to consumption triggers. Post-exam return to platforms could explain gradual spending recovery rather than immediate rebound.

Each driver is labeled as hypothesis. No causal claims are made. Current methodology cannot establish causation, only temporal correlation.

Counter Interpretation

The observed pattern may not be driven by exams at all. November coincides with Diwali spending in many households, which could deplete discretionary budgets for young adults still partially dependent on family resources.

The anxiety spike may reflect anticipation of year-end expenses (gifts, travel, New Year plans) rather than academic stress. The December decline would then represent relief after expenses are incurred, not exam completion.

Self-reported anxiety may be influenced by social desirability bias during exam periods, when expressing financial concern aligns with student identity. The pattern may reflect reporting behavior more than actual emotional state.

Open Question

Why does spending recover faster than anxiety? If financial pressure were the primary driver, we would expect both to normalize simultaneously. The lag suggests anxiety may be sustained by factors unrelated to actual spending capacity—but current data cannot identify what those factors are.

Analysis Decision Trail

Source Questions: "Rate your financial anxiety this week (0-100)" and "Approximate spending this week (₹)"

Coding Scheme: Anxiety scores used as reported. Spending aggregated by week, outliers above ₹10,000 excluded (n=23)

Aggregation Method: Weekly mean for both anxiety and spending

Exclusion Criteria: Incomplete responses removed (n=142), spending values of ₹0 excluded (n=67)

Sample Size: 2,847 complete responses across 14 weeks

Interpretation Framework: Temporal correlation analysis, no causal modeling applied

Alternative Readings Considered: Seasonal effects, cultural events (Diwali), social desirability bias

Methodology: Weekly surveys, n=2,847 per wave. Anxiety measured on 0–100 scale. Spending self-reported, not verified against bank records. Urban sample only. See full methodology for limitations.